Day one in 1996, owner Rich Cappa landed his first job and serviced it the next day. “The following day, I had sold 20-something more accounts,” Cappa says, noting that he’d borrow wheels from his friends and family to get around town.
Today, Liberty Pest services more than 4,000 commercial accounts in the Big Apple, largely in the hospitality industry. The firm is now expanding into “infrastructure giants,” including such accounts as JFK International and LaGuardia airports; the Metropolitan Opera; and various hospital groups.
“New Yorkers like to deal with New Yorkers,” explains Joe Temperino, Cappa’s partner in the Brooklyn-based business, who is focused largely on sales and business development. “Pest services are the product we deliver, but we are really in the people business.”
By understanding what people (especially their clientele) need to stay in business, Liberty Pest Control has tailored programs geared for different types of clients. In particular, the pressure is on for New York City restaurants, which are required to post letter grades based on sanitary inspection scores. So, Liberty offers a “Blitz” program for restaurants that includes a visit that lasts several hours and encompasses drain and rodent treatments, mosquito control, pest monitoring, installing fly lights and door sweeps, waterproofing and caulking, and an overall inspection.
“We maintain more ‘A’ restaurants than any other pest control company in the metropolitan area,” says Cappa, proud of being new to the PCT Top 100 list at No.65